1 of 1 people found the following review helpful
Why this is one of the best books out there on Innovation,
Amazon Verified Purchase(What is this?)
This review is from: Where Good Ideas Come From: The Natural History of Innovation (Hardcover)The subject of innovation is one of the great hot current cults in business and management thinking, so what good a new book on such a well trodden patch?
Steven Johnson comes at the subject with his usual clarity, penchant for clear structure in his thinking, and almost total avoidance of jargon. This is a great advantage when comparing this book to any of the hundreds of titles on the subject written by business gurus, business school professors, etc. What results is a lucid, very readable, in depth analysis of the process of innovation.
I also found this book particularly valuable because the framework Mr. Johnson lays out lends itself beautifully to practical application.
Finally, the stories and illustrations the author uses to support his thesis are not the usual stories that one reads in books of this kind--in other words not the well trodden cases. When he does refer to histories that we all know, his emphasis and focus is fresh and aspects of the story that we might not have known, so the effect is convincing, and also entertaining.
This book goes down easy, which is an absolute rarity for one dealing with such a complex subject. I can't think of a more stimulating book I have ever read on the subject of strategy, innovation, business, etc. A must read.