2 of 2 people found the following review helpful
Enjoyable, but not definitive.,
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This review is from: One Click: Jeff Bezos and the Rise of Amazon.com (Paperback)
This is a book of only around 200 pages, I read it in a weekend. It's easy to pick up and read despite some little oddities of speech (in the text the author refers to something falling "like spit from a bridge").
I'm a big Amazon fan, the site is easy to navigate, prices are good and everything arrives in good time and as described. If I was rating Amazon the company I'd have to give it 5 stars. 3 stars only for this book, I'd recommend it for anyone that wants a taste of the Amazon story. It reads and feels more like an extended magazine article than an in-depth analysis of the rise of Amazon. I'd still like to read a deeper analysis of the development of Amazon and of Jeff Bezos who has steered it to its present pre-eminent position. Amazon's success has possibly lead to the closure of bookstores as it has attracted so much on-line business. On the plus side it has also provided cheaper books, I live in England and until recently book prices were effectively fixed. Amazon also makes it easy to find out-of-print books, again at reasonable prices. There's plenty to write about.