3 of 3 people found the following review helpful
Passion fueled entrepreneurship,
This review is from: Sweet Dreams: The Story of Green & Blacks (Paperback)
This is a well written and very inspiring book with very good background knowledge about cocoa and organic food. But it is also a great business book to learn from especially for someone who wants to learn about business from another person's real life experience. Particularly I learnt a couple of lessons from the book such as:
Alternative ways to market your product instead of the traditional TV or newspaper advertising which costs a fortune;
The importance of passion to building a business
Mutually beneficial business deals
Using previous experience to create successive ventures
And also mistakes that entrepreneurs can make especially around cashflow.
For me the greatest lesson from the book is how to turn your beliefs into something valuable that not only benefits you in terms of the business angle but also improves the life of others. It validates the fact that businesses can operate in an ethical way and still be profitable.
Overall a great read.