Shop now Shop now Shop now  Up to 70% Off Fashion  Shop all Amazon Fashion Cloud Drive Photos Shop now Learn More Shop now Shop now Shop Fire Shop Kindle Shop now Shop now Shop now
Customer Review

0 of 1 people found the following review helpful
4.0 out of 5 stars Review: The Everything Store by Brad Stone, 28 May 2014
Verified Purchase(What is this?)
This review is from: The Everything Store: Jeff Bezos and the Age of Amazon (Kindle Edition)
The Everything Store, by Brad Stone, is appropriately subtitled Jeff Bezos and the Age of Amazon. I understand that the veracity of the content of this book has been challenged, particularly by Amazon, and I have no way of assessing where the truth lies. With that in mind, I can only comment on the book as it stands.

The Everything Store is so named as Bezos expressed a desire to use the internet to build a store with limitless stock, where one could purchase anything. On reading this, I was immediately struck by the similarity to Harrod’s motto and goal – omnia omnibus ubique – but this is an aspect that is not discussed at all in the book, more’s the pity. I think it would have made a fascinating comparison – the modern retail behemoth and the Victorian equivalent, sharing much the same goals but approaching the problem in totally different ways. But I digress.

Stone’s book gives a comprehensive account of how the company has developed, from it’s small beginnings as a low volume book store, to it’s current world-leading status. It isn’t shy about discussing the financial difficulties Amazon has faced, and indeed still faces. It is difficult to turn a profit on narrow margins, and even more so when one is selling below cost price. It also doesn’t shy away from discussing some of the questionable ethics employed by Amazon, and appears to do so in an even handed manner that is genuinely enlightening.

One particularly good example is the discussion of Bezos’s simultaneous exploitation of and protest against patent law. A lesser author would present this as rank hypocrisy; Stone presents the facts and explains Bezos’s motivation as he understands it. He then allows the reader to determine whether Bezos is acting with reprehensible hypocrisy, or acting in the most logical way possible given the circumstances. I still haven’t quite made up my mind.

The book also gives a comprehensive pen portrait of Bezos as an individual. He is clearly exceptionally driven, possibly to the point of fault, much like his CEO contemporary Steve Jobs. By the end of the book, I was a little tired of reading descriptions of his laugh, but perhaps it is such a dominant feature of his personality that it bears repeating ad nauseam.

To my mind, the book fell down a little when discussing contemporaries and other Amazon executives. The balance between detail and length doesn’t feel quite right in these passages. We are told about many of their childhoods, for example, even though they play a relatively minor role in the story. It feels as though Stone wants to share the detailed background research he has done, rather than concentrating on crafting the broader story and characterisation.

I also found the timeline difficult to follow in some passages. Stone will often abberate from the main timeline to tell the story of how a particular feature or policy developed over time. This means that there is a fair amount of jumping around, and if one doesn’t fully concentrate, it’s easy to get lost.

Overall, though, I thoroughly enjoyed this book. It was engaging, balanced, and informative. The story is told with a degree of page-turning drive that isn’t typical of business books. I’d highly recommend it.
Help other customers find the most helpful reviews 
Was this review helpful to you? Yes No

Be the first person to comment on this review.

[Add comment]
Post a comment
To insert a product link use the format: [[ASIN:ASIN product-title]] (What's this?)
Amazon will display this name with all your submissions, including reviews and discussion posts. (Learn more)
Name:
Badge:
This badge will be assigned to you and will appear along with your name.
There was an error. Please try again.
Please see the full guidelines ">here.

Official Comment

As a representative of this product you can post one Official Comment on this review. It will appear immediately below the review wherever it is displayed.   Learn more
The following name and badge will be shown with this comment:
 (edit name)
After clicking on the Post button you will be asked to create your public name, which will be shown with all your contributions.

Is this your product?

If you are the author, artist, manufacturer or an official representative of this product, you can post an Official Comment on this review. It will appear immediately below the review wherever it is displayed.  Learn more
Otherwise, you can still post a regular comment on this review.

Is this your product?

If you are the author, artist, manufacturer or an official representative of this product, you can post an Official Comment on this review. It will appear immediately below the review wherever it is displayed.   Learn more
 
System timed out

We were unable to verify whether you represent the product. Please try again later, or retry now. Otherwise you can post a regular comment.

Since you previously posted an Official Comment, this comment will appear in the comment section below. You also have the option to edit your Official Comment.   Learn more
The maximum number of Official Comments have been posted. This comment will appear in the comment section below.   Learn more
Prompts for sign-in
  [Cancel]


Review Details