Customer Review

5.0 out of 5 stars This will get beginners started and will improve your current practice, 9 Dec 2013
By 
Verified Purchase(What is this?)
This review is from: Email Persuasion: Captivate and Engage Your Audience, Build Authority and Generate More Sales With Email Marketing (Kindle Edition)
Email marketing sounds a simple subject, it's only letters after all. In fact it takes more thinking and planning than you would expect. I speak as an occasional, and rather poor user of the method. Ian's book takes you through email marketing from start to finish. He makes the thinking and planning easier with simple tools and guides that are written in day-to-day language. Following his advice will get you started with effective email marketing as quickly and painlessly as possible. If you are already using it, the depth of the information will easily show you how to make it easier and more effective. There are a couple of real gems in the book. E.g. how email companies track engagement and if your mails are not being read, they will eventually send your mail to spam! (The moral of the point is to keep your list clean and active.) He's also generous with acknowledgments and signposting to other email marketing experts with links to additional tools and resources.

If you want to get more customers and more engaged customers, I recommend you buy this book.
Help other customers find the most helpful reviews 
Was this review helpful to you? Yes No

Be the first person to comment on this review.

[Add comment]
Post a comment
To insert a product link use the format: [[ASIN:ASIN product-title]] (What's this?)
Amazon will display this name with all your submissions, including reviews and discussion posts. (Learn more)
Name:
Badge:
This badge will be assigned to you and will appear along with your name.
There was an error. Please try again.
Please see the full guidelines ">here.

Official Comment

As a representative of this product you can post one Official Comment on this review. It will appear immediately below the review wherever it is displayed.   Learn more
The following name and badge will be shown with this comment:
 (edit name)
After clicking on the Post button you will be asked to create your public name, which will be shown with all your contributions.

Is this your product?

If you are the author, artist, manufacturer or an official representative of this product, you can post an Official Comment on this review. It will appear immediately below the review wherever it is displayed.  Learn more
Otherwise, you can still post a regular comment on this review.

Is this your product?

If you are the author, artist, manufacturer or an official representative of this product, you can post an Official Comment on this review. It will appear immediately below the review wherever it is displayed.   Learn more
 
System timed out

We were unable to verify whether you represent the product. Please try again later, or retry now. Otherwise you can post a regular comment.

Since you previously posted an Official Comment, this comment will appear in the comment section below. You also have the option to edit your Official Comment.   Learn more
The maximum number of Official Comments have been posted. This comment will appear in the comment section below.   Learn more
Prompts for sign-in
 


Review Details

Item

Reviewer


Top Reviewer Ranking: 2,637,693