This will get beginners started and will improve your current practice,
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This review is from: Email Persuasion: Captivate and Engage Your Audience, Build Authority and Generate More Sales With Email Marketing (Kindle Edition)
Email marketing sounds a simple subject, it's only letters after all. In fact it takes more thinking and planning than you would expect. I speak as an occasional, and rather poor user of the method. Ian's book takes you through email marketing from start to finish. He makes the thinking and planning easier with simple tools and guides that are written in day-to-day language. Following his advice will get you started with effective email marketing as quickly and painlessly as possible. If you are already using it, the depth of the information will easily show you how to make it easier and more effective. There are a couple of real gems in the book. E.g. how email companies track engagement and if your mails are not being read, they will eventually send your mail to spam! (The moral of the point is to keep your list clean and active.) He's also generous with acknowledgments and signposting to other email marketing experts with links to additional tools and resources.
If you want to get more customers and more engaged customers, I recommend you buy this book.