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Customer Review

2 of 2 people found the following review helpful
5.0 out of 5 stars A serious business, 24 May 2014
This review is from: Play, Playfulness, Creativity and Innovation (Paperback)
On the day I finished reading this book I heard my neighbours’ grandchildren playing in the garden. It is a universal sound and one, like birdsong, which gladdens the heart. Bateson and Martin’s new book uses a range of disciplines including developmental biology, evolution, animal behaviour and historical anecdote to explain just how important play is for children and for the adults they grow into. It is an activity that society is apparently rationing to our cost.
At the heart of the book are their innovative definitions of play, playfulness, creativity and innovation. These are both useful and thought provoking. Why for instance is professional sport so little about playing? Way do playful environments in the workplace promote creativity? In the best spirit of scientific enquiry this isn’t the last word, but a manifesto for future exploration. And, it’s liberating to be not just permitted, but also positively encouraged, to daydream by two luminaries of the biosciences. This book was a gift I was delighted to receive.
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5.0 out of 5 stars (3 customer reviews)

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£23.99 £21.59
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