Simply the BEST,
This review is from: Selling to Win (Paperback)
I started a business from scratch using this book. My journey from sole trader,to limited company and a team of field advisors (and the VAT bill!) was less than two years thanks to consistent application of the principles in this wise little work. It was the first and best investment I ever made and has paid for itself thousands of times over.
Regardless of your industry, field of work, trade or discipline, this book is organised into a most helpful framework for anyone who wishes to sell professionally. Apply the principles consistently and you WILL win.
School Improvement Associates