11 of 12 people found the following review helpful
Hmm - interesting but repetitive,
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This review is from: The Innovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough Success (Hardcover)
I purchased this book having previously read thorugh Carmine's first book (Presentation Skills of Steve Jobs) about Steve Jobs which I thought was impressive. This book follows along the same clear lines and disects Steve Jobs' way of working. I wouldn't say there are any insanely different principles in this book, although there are some interesting thoughts and insights about how Jobs developed the Apple brand from initial seed to the multi-billion $ company it is now; however, I found it slightly repetitive going over old ground from the first book. This book will not become ground-breaking background reading for MBA students, however, if you haven't read Carmine's first book then I would suggest that this book will be an interesting read for you.