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2 of 2 people found the following review helpful
4.0 out of 5 stars Essential Social Media marketing for all sizes of business, 11 Mar. 2009
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This review is from: The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly (New Rules of Marketing & PR: How to Use Social Media, Blogs,) (Paperback)
This book is divided into three main sections, entitled:

`How the Web has changed the rules of Marketing & PR'
`Web-Based Communications to Reach Buyers Directly'
`Action Plan for Harnessing the Power of the New Rules'

There are easily understandable descriptions of the different media covered (thankfully just the main ones) and guidelines on how to use them (this is by far the longest section). I wasn't disappointed by this book and was pleased to learn some new techniques to include in my own marketing campaigns.

While the author is keen to point out that online methods shouldn't replace the existing offline marketing & PR efforts, there is a definite bias towards the new; and a veiled warning that traditional media needs to look to its laurels and keep up.

What makes this book so valuable is that the comprehensive content can be applied to such a wide variety of organisations - from corporation to solo consultancy, non-profit, church, school - the list is all-encompassing.

There are plenty of case studies to demonstrate the major points, including some of the author's personal experiences.

I have been using many of the techniques covered to promote my business for some time, and was pleased to find that this book still provided new ideas for me to try, as well as explaining others which had been a bit unclear beforehand!

The total novice might find the comprehensive contents overwhelming, but should still be able to follow the step-by-step action plan to extend their online presence. By keeping each chapter short, the author ensures there is time to absorb one concept before moving on to the next.

Because of the incredibly fast-moving nature of the internet, elements of this publication may well be out of date even before the year is out (indeed Facebook is making major changes as I write!). However, the overall concepts surrounding the use of social media in marketing will remain true for a little longer.

Any business making the transition to online marketing will find useful guidelines here.

The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
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