6 of 19 people found the following review helpful
, 23 Mar. 2013
This review is from: The Ultimate Small Business Marketing Book (Paperback)
This book is full of mostly nonsense that was relevant back in the 80s and 90s for large corporates. It fails to address that marketing is simply interacting with people, instead it misleads you to think its a super sexy, secret and powerful method of mind controlling your customers to part with there cash.
If you want dated marketing techniques, poor brand representation and ultimately a poor customer experience, then this is the book for you!
If your looking to make your customer interaction and experience so awesome that they trust your brand enough to buy from you and share that experience via word of mouth with their highly relevant and already targeted circle of friends, then do not buy this book!
It's a boring read, with no personality I felt I was reading the biography of a double glazing sales man, full of 'key' words and lacking in any real valuable content.
In fact you should buy this book to see how failing businesses from the last 30 years view marketing and avoid doing anything she advises in it, that's if you can claw your way through all 370+ pages!
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