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This review is from: The Marketing Century: How Marketing Drives Business And Shapes Society (Hardcover)
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A bit of a 'letters to the editor' journal rather than a specific focus, this book has a group of very experienced proffessionals in the marketing sector each weigh in on the importance of marketing to the modern company. Because of this the level of content does vary, ranging from drab sales pitches, to emerging themes in current business and a couple of cracking peices on how relevant marketing is to both previous and current companies.
Saying that however the good chapters don't really keep the rest of the book up. Some parts i found myself skim reading over, and others just bored me to tears. I wouldn't really recommend this book as an introduction to marketing (there are far better ones out there), and specific topics are covered in far more detail in other texts. However i've researched a couple of the authors i did like and read more of their own works, so it's not a complete loss by any stretch.