2 of 2 people found the following review helpful
This review is from: The Handbook of Online and Social Media Research: Tools and Techniques for Market Researchers (Hardcover)
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This book is really well written and laid out for you to both read and understand, which is helpful, especially if you're using it for reference purposes. I got the book because a recent change in job meant I need to be looking at Social Media research, and this book has been no end of help, right at the time that I need it. If you're looking for a good starting point to understanding the research in this area, this is a great place to start.
I'd recommend this book if you need an easy to use reference guide in this area, a good tome, that's easy to read and not over the top to have on your desktop.