Really Perceptive and well researched,
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This review is from: All Eyes East: Lessons from the Front Lines of Marketing to China's Youth (Kindle Edition)
If you are interested in getting below the headlines about the Chinese consumer then you need to read this book. Mary has dug deep to learn more about Chinese youth than anyone else and explain it in an easy and clear way. It is like a guide book to a new reality.
(3 customer reviews)
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