22 of 25 people found the following review helpful
Brilliant analysis -- a must read for all who care about the Internet!,
This review is from: The Filter Bubble: What The Internet Is Hiding From You (Paperback)The Filter Bubble is an incredible book that everybody needs to read! I've finished reading the US version (released last month) and haven't hesitated to recommend it to all of my friends across the pond.
What's the book about?
In short, we're entering a new period of growth with the Internet. The web we once knew is changing -- it's becoming personalized. This isn't always a bad thing -- the Internet is massive and we need ways to make it relevant. But what's alarming is that these new personalization filters are changing things without us knowing and they're focused on making money.
Websites need clicks and they're going to show us whatever articles, search results, ads, or data they can to get those clicks. This is dangerous. There are certain things we NEED to see, but might never click on. Like news from the ongoing wars in the Middle East. We also tend to get fed only information that reinforces our own views once inside the filter bubble. This poses huge problems for democracy and civic engagement.
But what's most exciting is how early the book comes in the development of 'the new personalized web'. It's not a historical account, it's an active part of the discussion. Eli has managed to place himself just in front of the tech wave (no small feat) while providing both a detailed analysis of what's currently taking place and where things might lead.
Very well worth the read, and then some!
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Initial post: 24 Jun 2011 00:28:38 BDT
Scott Herbert says:
First off a disclaimer. I've not read the book but know of the concept via Eli's TED talk.
Here's an interesting point (from this review)
"I've finished reading the US version"
Why are their US and rest of the world versions? because cultural norms and references work differently in the US and the rest of the world (Pants for example in the US are called trousers in the rest of the world, what we call pants are called underwear in the US), this is of course the filtering Eli talks about. it's hardly a new thing.
If you want to get information about an even over to a group of people you *need* to tie it into there cultural understanding or they will reject it out of hand.
Posted on 9 Sep 2011 10:10:32 BDT
simon mack says:
although the book is certainly "zeitgeist" + thus guaranteed to sell very well ( cynical moi ?) - it professes to illuminate but masques crucial wider contexts. yes, most people are aware of the big online media firms using our personal info but the wider benefits we gain in day to day enjoyment, increased interaction, networking opportunities (particularly for us creatives) , increased stimulus (not all of us only look up cure rollerskating pands online ..) more than compensate for any intrusion into our lives from Fbook, Google et al. the wider context omitted is that mindcontrol , access to information - this has been in place since man formed societies millenia ago. there will always be elites that attempt to control + manipulate information and what the public see, hear + potentially think. Parisher over states the new digital media argument completely. good for sales tho..
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