1 of 2 people found the following review helpful
Eco-Effectiveness: a new way of thinking,
This review is from: Cradle to Cradle: Remaking the Way We Make Things (Paperback)
What I liked most about this book is the concept of eco-effectiveness. Braungart explains how businesses are able to become more environmental friendly and more profitable by restructuring their production processes and supply chain. I doubt that this is as feasible for any business or organization as it might sound like while reading the book, but it sure is a brilliant concept. I recommend this book to anyone who wants his business to be green and sustainable. If you want to have a positive effect on this planet, read it and integrate it into your daily business.
- Frank Roettgers, author of Going Green Together: How to Align Employees with Green Strategies