Solid Marketing book for professionals,
This review is from: Photographer's Survival Guide, The (Paperback)
[[ASIN:0817476776 Photographer's Survival Guide, The
I was planning a marketing campaign as I am a fashion photographer, I have done them before but decided to approach it with a more serious perspective. I spotted mention of the "photographers survival guide" on a Linkedin post. Bought it here and read it in a few days. It is a good book. Some posts I read refer to the fact that it is written for US based hi-end advertising photographers, which it is as the author makes her money consulting in that field. However I am based in Europe and the information has the same relevance here. If you are a wedding, or 'high street' studio the marketing principles are the same so it is well worth a read. I actually had much of the information already in my head, but the book adds more focus and presents the marketing, branding and presentation issues in a very cohesive way. Well worth the price.