3 of 4 people found the following review helpful
The most up to date and most European,
By A Customer
This review is from: Consumer Behaviour, 2nd Ed. (Paperback)
This is the most up to date text book in consumer behaviour on the market. Also, it does have a European perspective. We used the ealier edition, we will use the new one and are convinced that our students will be even more pleased with it.