3 of 5 people found the following review helpful
This review is from: Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web (Hardcover)
The content gives the impression of having been lifted directly from blogs, and there is very little here that wasn't written two years ago in "The New Rules of Marketing & PR".
It contains, in my opinion, far too many unsubstantiated generalisations and is heavily padded out with hearsay (and quotes from Wikipedia).
There are definitely better books out there on the subject
For anyone totally new to social media, this isn't the worst introduction you could find, but I'd recommend you read it critically.
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Initial post: 13 Apr 2012 12:34:44 BDT
Marco Polo says:
This reviwer should write a better book then, by the sound of his comments. I look forward for his book to be published soon! :-)
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