4 of 5 people found the following review helpful
What about the music?,
This review is from: Document And Eyewitness: An Intimate History of Rough Trade: The Rough Trade Story (Paperback)
A very readable- if some what chaotic, just like the label account of the rise and fall..and rise...and fall and rise again of the seminal indie label.
The problem is it's focus on the staff of Rough Trade itself, rather than the artists signed to the label, after a while the cast of characters just becomes bewildering, especially since the vast majority of readers apart from the staff themselves aren't going to know who most of these people are, the book may have done better shifting more of the emphasis over to the artists themselves. A the avergae reader is going to spend a lot of time having ti flick back through the pages working out who is who.
Stiff Little Fingers who gave the label their first chart success are rather glossed over, I would have also liked to have heard more about Rough Trades answer to the constant accusations from Morrissey and Marr that the label never shifted as many copies of Smith recors as the band though they should have. It's also a bit strange that the shop- the one part of the Rough Trade brand that has continued throughout all the chaos rather disappears from the story at the point the staff bought it out from the rest of the company.
Still if you have any interest in the history of British Indie music, this is an enjoyable (up to a point) read.
P.S the lack of an index for a book like this is somewhat unforgiveable.