1 of 1 people found the following review helpful
COMPLETE, THOROUGH, USEFUL & ENJOYABLE,
This review is from: Key Strategy Tools: The 80+ Tools for Every Manager to Build a Winning Strategy (Paperback)
Complete, thorough, useful AND enjoyable
so you will read it and you will find what you need and you will actually apply it. As manager or entrepreneur you must develop and improve your business strategy and, important, communicate it a convincing manner, whether to funders or employees. Contemplate the normative banana (Evans has drawn widely on the classic work in the field, drawn out its relevance today, and added his own analysis and tools, for example on sizing the market through market crafting) and see whether, say, the resolute Five Forces or the rather more iffy SWOT analyses are for you (all tools get the How to use it; When to use it; When to be wary treatment). Examples from businesses you know about, be they long-established like RBS, recent, but also with problems today, like Facebook, or old and small, like The Beatles (only four, remember).
Evans takes you lightly through it all, and wishes you good luck at the end. So, follow the Strategy Pyramid. Read the book, peruse and apply, and increase your chances that fortune will smile on you!