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Customer Review

9 of 10 people found the following review helpful
5.0 out of 5 stars The guy sat next to me bought a copy too, 26 July 2012
This review is from: The Social Media MBA: Your Competitive Edge in Social Media Strategy Development and Delivery (Hardcover)
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Like many folks nowadays, much of my life is spent living out of hotels. My room and my car are my university. So sat in the bar one night, having some food and reading this book. One of my regular dinner companions asked if he could look at the book. The next week he had been to Amazon as well.

Firstly, an MBA does not teach you much about marketing but does equip you to talk in the same secret language to another MBA graduate. This book is practical and does try to science itself up by including a raft of theories and acronyms. Fear not though, the core of it is actually quite good. The case studies are punchy and explain big name businesses' approaches to social media.

There is a lot of good writing on influence, brands and also about the speed of bad news / customer service. If you have been honest in the build of your social media set up and you do a good job, there is a high chance that you will have a number of advocates who would jump to your assistance.

So many businesses are tempted to press the big social media button without actually doing anything social. Go visit a local restaurant website and I bet you might see a Facebook link, a Twitter link maybe even Pinterest or an RSS feed. But the big question is how many of them use it for anything more keeping their web designer / SEO guy sweet? This book is about genuine engagement using the tools that are suitable for your business or brand.
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Showing 1-2 of 2 posts in this discussion
Initial post: 3 Feb 2014 13:24:38 GMT
Last edited by the author on 3 Feb 2014 13:25:09 GMT
Mark Rosmar: says:
"..an MBA does not teach you much about marketing?!?" What an assertion. By what basis do you make such claims? Well I just graduated as an MBA at Leicester Universuty and they teach quite a bit about Marketing as well as an optional Services Marketing Module! I humbly suggest that you explore it.

In reply to an earlier post on 3 Feb 2014 18:53:03 GMT
Last edited by the author on 3 Feb 2014 18:53:32 GMT
I am currently studying my 4th post-grad. Not an unfamiliar area at all.

An MBA is 1800 hours of study time. Take out 600 for the dissertation. How many modules, 8 or 9? Let's be generous and go with 8. That averages out at 150 hours per module.

150 hours is not enough to teach you much about any such broad subject. I don't think I would like to employ a finance person or a marketer with that level of education for the subject.

Oh and another postgrad, which I abandoned part way in, was an MBA.
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