4 of 4 people found the following review helpful
This review is from: The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly (New ... & PR: How to Use Social Media, Blogs,) (Paperback)
I am a professional PR consultant and free lance journalist with special interest in new media. I found this book very inspiring, practical and intelligent. The message is clear and packed with real cases. The author's web page is showing how the proof is in the pudding, and implementing this in my own work is rewarding. It is however quite difficult to convince old management of these new rules, but how to reprogram old thinking is however another topic that needs another book. I highly recommend this book to anyone working with PR, marketing and information.