Customer Review

4.0 out of 5 stars Very useful introduction to 'Web 2.0', 4 Feb 2009
This review is from: Mobilizing Generation 2.0: A Practical Guide to Using Web2.0 Technologies to Recruit, Organize and Engage Youth (Paperback)
We're in the age of information overload. No doubt about it. Rigby's book is one of the best pieces I've read yet for introducing the relative novice to what 'Web 2.0' means and how these emerging technologies can be used.

While there are certainly reflections of the 'dot-com bubble' in the hype surrounding 'Web 2.0', there is nevertheless a substantial core of useful technologies, techniques and philosophies that are, as Rigby notes in his conclusion, disrupting old ways of doing things - ranging from staying in touch with friends and family to politics to running a business.

Because of the substantial vagueness of the term 'Web 2.0' and the speed with which technological / informational changes are now occurring one could be forgiven for feeling left behind, even if you consider yourself 'IT literate'. This book is very useful for giving a broad introduction to what the main technologies are and how you could use them - and you don't have to be 'IT literate' to get a lot out of the book.

The focus of the book is on non-profit / advocacy groups and how they can use Web 2.0 technologies to attract more 'young people'. I gave the book four stars rather than five because this is one of the aspects that let the book down. While, if you read the subtitle ('technologies to recruit, organize and engage youth'), you will glean what it focuses on, the first impression one gets of the book is a more generic introduction to using Web 2.0. It isn't nearly comprehensive enough for that purpose. However, anyone involved in the third sector, or in trying to engage 'youth' (another thing that lets it down is the somewhat patronising use of the term 'youth'), will find this book the perfect reference.

For the rest of us who want to understand what Web 2.0 can do for us as individuals, or for our business (for my part I'm particularly interested in finding ways to deal with informational overload), it serves as a very competent introduction. Like a lot of recent books in this area it also ends each chapter with very useful interviews with experts in the field that help to contextualise everything.

I'd still nevertheless recommend it as an introduction, however if you want more specifics on what technologies to use, and where to go for more information (especially in the context of information overload), I'd recommend Bradley's 'How to Use Web 2.0 in Your Library': How to Use Web 2.0 in Your Library
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