2 of 2 people found the following review helpful
Excellent coverage of public relations,
This review is from: The PR Masterclass: How to develop a public relations strategy that works! (Kindle Edition)
I declare an interest in this book. Its author, Alex Singleton, used to work for me, and his aptitude for public relations was as evident then as it is now. He has a natural flair for the subject, but unlike some others who do, he is able to communicate this to others. The PR Masterclass is a step-by-step account of how to do it. He distills his own expertise into a lively and informative account, packed with memorable anecdotes that illustrate the points he is putting across.
Alex draws on his own experience in the field to show the dos and the don'ts. Do keep it brief and attention grabbing, don't look at the world from your point of view, but look at it instead through the eyes of those you are trying to influence. Alex has worked in journalism, in public relations and in the larger field of public policy, and he draws on all three of these areas in his book to show the reader how to make an impact on the world in a positive way. For all those who have a story to tell and a position to establish, this is the book that tells them how to do it. Bravo!