1 of 1 people found the following review helpful
Some brilliant ideas in a wrong setting,
This review is from: Strategy for Sustainability: A Business Manifesto (Hardcover)
I have to agree with Mad Max (see other review) on the downsides of this book regarding the idea of more privatization solving future environmental problems. However, since the downsides are already discussed in detail by other reviewers, I would like to comment on the positive things I found in this book. Werbach, for example, mentions the importance of leadership when it comes to sustainable practices. In most books you can find chapters about how other companies achieved energy conservation or how they marketed their company green(er), but only a few authors write about the importance of individuals and their impact on the success of a sustainable strategy. I've experienced entire company cultures coined by one executive. If an individual in such a position is able to pass on his positive attitude towards sustainability and environmental friendly business practices to his employees and colleagues entire business models can be turned upside down.
I think it was about time that Werbach picks up this topic. These soft issues like employee motivation and personal identification with an organization's overall goals might not be considered (how Werbach puts it) a "Strategy for Sustainability" by everyone. However, strategy is a ductile term and depending on the definition you find, engaging employees and getting your staff aboard with your corporate values and goals can definitely be considered a strategy. Out of my opinion, getting everyone in an organization to fit into the overall sustainable framework and empower them to identify themselves with a green strategy is vital for gaining a sustainable competitive advantage.
- Frank Roettgers, author of Going Green Together: How to Align Employees with Green Strategies