20 of 21 people found the following review helpful
Insightful on occasions, but also repetitive in places,
This review is from: Emotional Design: Why We Love (or Hate) Everyday Things (Hardcover)
While this book was at times fascinating, entertaining and easy to read, I believe that it was not as inspirational as Norman's classic book, The Design of Everyday Things. The first half of the book serves as a useful overview into the psychological theory of emotion and is written in simple and plain English. However, the second half of the book goes on to discuss how we may interact with robots and machines in the future and while interesting to read, it does become slightly repetitive at times.
This book is not up to the same (very high) standard as some of Norman's previous work, but is still an interesting, insightful and easy read. Definitely worth a look!