Customer Review

5 of 6 people found the following review helpful
1.0 out of 5 stars Rubbish - complete waste of money, 30 Sep 2010
This review is from: Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time (Paperback)
This is a book that could only be described as a complete waste of money. I'm actually really mad that I've wasted good money on this.

Quite simply, this is just a collection of (as one reviewer has accurately described already) tabloid newspaper cuttings on 100 branding mistakes. This issues is that there is absolutely no detailed or expert analysis of the failures - what went wrong, who was at fault, why did things go wrong, what were the lessons learned, how did the brands bounce back, what happened to the brands? These questions aren't answered adequately - if at all; where they are answered, they are aimed at 5 year olds.

At first, each 'failure' has a page or page and half dedicated to it. As you read the book, the 'reviews' get shorter and shorter to the point where some of them are just a couple of sentences long. For example, number 57 "Coors in Spain" - a review of 22 words!!!!

There is nothing within this book that isn't available online for free. In short, a failure of a book. The author should be ashamed.
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