6 of 6 people found the following review helpful
Only real life could be like this,
This review is from: Boo Hoo: A Dot Com Story (Paperback)
Much has been written about the dot com boom and the dot bomb bust. Of all the companies involved, Boo must surely rank amongst the greatest.
This book takes you from the early days where the germ of an idea was taken around Europe to be funded by some of the biggest names in glabal fashion. Read how Boo worked at breakneck speed to build the impossible and then weep as you see it all fall apart.
The excesses for me were the hightlights. On being told that they had a security issue at their office, most people would have installed iron bars - not Boo. They hired in a team of ex Gurkhas to mind the business - excess indeed.
The book excellently shows the passions, greed and determination of the dot com world. If you want to know what it was all about then read this book.