The best thing about Ian's approach to e-mail marketing is that it works!,
This review is from: Email Persuasion: Captivate and Engage Your Audience, Build Authority and Generate More Sales With Email Marketing (Kindle Edition)
We've been following Ian's advice on e-mail marketing for several months now. We've seen a three-fold increase in leads and we've won several new clients for our consulting work, mostly without a competition.
There's no better feeling than a director in a FTSE-100 company contacting you directly as a result of reading your nurturing e-mails, instead of the usual approach of hustling to get a sales meeting.
Inspiring but practical. Ian has certainly motivated me to get into action.