1 of 1 people found the following review helpful
A must read for anyone who is serious about their business,
By A Customer
This review is from: Smarter Pricing: How to capture more value in your market ("Financial Times" S.) (Paperback)
This book is not only a fantastic aide-memoire for marketers and business executives; it is also a thoroughly interesting read.
Cram transforms what can be a dry and inaccessible area of the marketing mix into a sparkling insight into the techniques of creative pricing. This book contains tools to help executives employ clever pricing strategies to strengthen the position of their products and services.
The book contains many case examples, which I found particularly helpful. I also found his chapter summaries (2 - 3 key 'takeaways' at the end of each section) to be useful, as well as his 'Questions for Management', which helped me to use to book to reflect back on my own organisation.
I would recommend this book to anyone who is serious about executing a winning strategy for their business.
(11 customer reviews)