1 of 1 people found the following review helpful
a great read,
This review is from: Sticky Wisdom (Paperback)
Written clearly, without patronising the reader. A book created by masters of innovation. Good techniques and tips as well as really interesting applicable cultural perspectives for an organisation wanting to move it's product development strategy forward.
This book is well worth 8 quid as it will help shape/structure your thinking on being innovative, as well as providing you with a 'toolkit' of language to encourage supportive innovative behaviours in others, who are determined to think too critically about fledgling ideas before they have had a chance to grow into potential winners.
Whatif also was 2004/5 best company to work for in the UK which in itself gives weight to the ideas in this book.