4 of 5 people found the following review helpful
Useful, well worth the cost,
This review is from: Marketing (Paperback)
I bought this book to teach myself some marketing principles. I am a post-grad and was looking to develop my business skills.
The book is great! It is well divided into suitable topics, provides useful real world examples of marketing strategies put in place in the past. It is also an easy read!
Ignore the review saying the book is badly written. It provides just enough detail and stays interesting. I question if the reviewer was upset with the book, or the course he had chosen to study.
A good place to start for getting into marketing principles! It has helped me develop my marketing skills, which in turn have earned me good references and job offers.