1 of 3 people found the following review helpful
Hugely thought provoking ... and a damn good read,
This review is from: Herd: How to Change Mass Behaviour by Harnessing Our True Nature (Hardcover)
Based on a very simple and in hindsight obvious premise, 'Herd' has really challenged me to rethink many of the Marketing and especially Market Research assumptions I've been working to for years, and provided some solid rationales for areas of general discomfort I've felt with current practices and beliefs. And it's also an extremely well written and engaging read. What more could you want from a business book?!