11 of 11 people found the following review helpful
So what DO you know?,
This review is from: The Decisive Moment: (Hardcover)
If you thought you knew how rational and considered were your decisions, this book will blow that myth to pieces. Well researched and with impressive references, and through an insightful use of examples and metaphors, the author identifies the importance of the brains "massively parallel" emotional processing. It also highlights the critical importance of thinking consciously about the methods you use (thought processes you go through) in decision making.
It may be filed under "Popular Psychology" but I believe it has a lot to say to the academic audience. Being effortlessly readable doesn't make it trivial!