11 of 11 people found the following review helpful
IF you buy no other book on sales this is the one to get.,
This review is from: What They Don't Teach You At Harvard Business School (Paperback)
I bought this book when it 1st came out, and here we are 11 years later, I'm a little older and hopefully a little wiser, my sales career has flourished in the interim, and a large part of that success is due to the principles and values laid out in this book.
Most of us know what the right things are to do in life, and some times we do them, because they feel right to us, and what the training and knowledge givers do ( like Mark McCormack ) is endorse that we are doing the right things " right '
A lot of this book is common sense, and it teaches you a lot, about how to bring the best out of the people you will work with, customers, suppliers, colleagues etc.
Don't let the fact that the last review of this book was in 2002, or the fact that it has been around a while, my library contains over 200 books on the discipline of selling, marketing and human behaviour.
What prompted me to write this review, is I'm now working with a lot of young men and woman who are entering the profession of sales, for the 1st time, and when they ask me for advice and guidance, based on my 20+years experience, I tell them if you only ever invest in one book, this is the one to buy, it encompasses, all the lessons I have learnt 1st hand on my journey in my chosen profession of sales.