1 of 2 people found the following review helpful
Good read for anyone who works in marketing,
Amazon Verified Purchase(What is this?)
This review is from: Herd: How to Change Mass Behaviour by Harnessing Our True Nature (Hardcover)Mark is a well known regular on the conference circuit in the world of marketing. This book gives you a great insight into peoples' decision making process when they're in groups. It tells stories of how ordinary people can turn into violent and angry mobs simply due to being in groups and how this particular context can change peoples' behaviour in unexpected ways.
Well worth a read.