7 of 10 people found the following review helpful
A must read for budding entrepreneurs,
Verified Purchase(What is this?)
This review is from: Entrepreneur: How to Start an Online Business (Paperback)
Lucy Tobin's book is a great read for budding online entrepreneurs, For a start its well written, concise and to the point. as someone who has been involved in a so far successful online start up I recognise lots of the points made, and if I had the book 3 years ago it would certainly have saved me time and money! Its split into 2 parts, the first half and the most interesting is a set of biogs on several of the UK's leading online businesses and their founders. This is really useful stuff as Tobin has captured the essence of each business and common threads appear. The second half of the book is a great guide to setting up an online business, full of invaluable information and contacts. Its overall strength is that its is not too long, chapters are concise but content rich, and you can read it right through or, as I did, a bit at a time quite easily.
Business books should be more like this, too many business writers pad out their books to make them feel authoritative, Tobin does not need to, and the book is better for it.