Customer Review

3 of 10 people found the following review helpful
1.0 out of 5 stars It might, might be useful for a novice., 20 May 2013
By 
Verified Purchase(What is this?)
This review is from: Valuable Content Marketing: How to Make Quality Content the Key to Your Business Success (Paperback)
This is a generalist volume written by someone who displays shallow knowledge of the subject.
It might be useful for a novice who's just keen to pass a couple of hours reading something not so taxing.

Please put your money to better use by donating it to charity.
Help other customers find the most helpful reviews 
Was this review helpful to you? Yes No

[Add comment]
Post a comment
To insert a product link use the format: [[ASIN:ASIN product-title]] (What's this?)
Amazon will display this name with all your submissions, including reviews and discussion posts. (Learn more)
Name:
Badge:
This badge will be assigned to you and will appear along with your name.
There was an error. Please try again.
Please see the full guidelines ">here.

Official Comment

As a representative of this product you can post one Official Comment on this review. It will appear immediately below the review wherever it is displayed.   Learn more
The following name and badge will be shown with this comment:
 (edit name)
After clicking on the Post button you will be asked to create your public name, which will be shown with all your contributions.

Is this your product?

If you are the author, artist, manufacturer or an official representative of this product, you can post an Official Comment on this review. It will appear immediately below the review wherever it is displayed.  Learn more
Otherwise, you can still post a regular comment on this review.

Is this your product?

If you are the author, artist, manufacturer or an official representative of this product, you can post an Official Comment on this review. It will appear immediately below the review wherever it is displayed.   Learn more
 
System timed out

We were unable to verify whether you represent the product. Please try again later, or retry now. Otherwise you can post a regular comment.

Since you previously posted an Official Comment, this comment will appear in the comment section below. You also have the option to edit your Official Comment.   Learn more
The maximum number of Official Comments have been posted. This comment will appear in the comment section below.   Learn more
Prompts for sign-in
 

Comments


Sort: Oldest first | Newest first
Showing 1-3 of 3 posts in this discussion
Initial post: 21 May 2013 15:54:09 BDT
Hj Townsend says:
This is a very strange review. Perhaps Ade was not reading the same book as I did. The book is written by two people with an expert knowledge of content marketing, in a very practical and accessible way. This book was book of the month for the Chartered Institute of Marketing - I doubt it would have received this accolade, if it was a "generalist volume written by someone who displays shallow knowledge of the subject" Yes, the book isn't taxing, but that's because the writing flows and it is an easy read. Marketing (or the explanation of concepts) doesn't need to be difficult or good to be effective.

I recommend this book to all my clients, and I buy a copy of it for our new clients.

In reply to an earlier post on 22 May 2013 09:49:44 BDT
Jon Baker says:
I think that the book contains some great and simple concepts that are really useful.

I certainly recommend it and have given copies to clients that find it very useful.

Posted on 7 Jun 2013 12:37:27 BDT
B Thomas says:
As a marketer with 16 years experience, a CIM Diploma, an MBA and (more importantly!) hundreds of client engagements under my belt, I can say that this is a genuinely useful book. A novice would get an enormous amount from it. A marketing professional will absolutely get some reminders of stuff they already know - but the real beauty of this book is the practicality and the ability to dip back in now and then to get great tips, re-energise your work... and convince and support non-marketing colleagues or clients of the value of content marketing as an approach.
‹ Previous 1 Next ›

Review Details

Item

4.7 out of 5 stars (28 customer reviews)
5 star:
 (26)
4 star:    (0)
3 star:    (0)
2 star:    (0)
1 star:
 (2)
 
 
 
19.99 19.19
Add to basket Add to wishlist
Reviewer

Ade
(REAL NAME)   

Location: WALLINGTON, United Kingdom

Top Reviewer Ranking: 417,945