3 of 10 people found the following review helpful
It might, might be useful for a novice.,
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This review is from: Valuable Content Marketing: How to Make Quality Content the Key to Your Business Success (Paperback)
This is a generalist volume written by someone who displays shallow knowledge of the subject.
It might be useful for a novice who's just keen to pass a couple of hours reading something not so taxing.
Please put your money to better use by donating it to charity.
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Initial post: 21 May 2013 15:54:09 BDT
Hj Townsend says:
This is a very strange review. Perhaps Ade was not reading the same book as I did. The book is written by two people with an expert knowledge of content marketing, in a very practical and accessible way. This book was book of the month for the Chartered Institute of Marketing - I doubt it would have received this accolade, if it was a "generalist volume written by someone who displays shallow knowledge of the subject" Yes, the book isn't taxing, but that's because the writing flows and it is an easy read. Marketing (or the explanation of concepts) doesn't need to be difficult or good to be effective.
I recommend this book to all my clients, and I buy a copy of it for our new clients.
In reply to an earlier post on 22 May 2013 09:49:44 BDT
Jon Baker says:
I think that the book contains some great and simple concepts that are really useful.
I certainly recommend it and have given copies to clients that find it very useful.
Posted on 7 Jun 2013 12:37:27 BDT
B Thomas says:
As a marketer with 16 years experience, a CIM Diploma, an MBA and (more importantly!) hundreds of client engagements under my belt, I can say that this is a genuinely useful book. A novice would get an enormous amount from it. A marketing professional will absolutely get some reminders of stuff they already know - but the real beauty of this book is the practicality and the ability to dip back in now and then to get great tips, re-energise your work... and convince and support non-marketing colleagues or clients of the value of content marketing as an approach.
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