Customer Review

5.0 out of 5 stars Wow, 7 Dec 2013
This review is from: Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization (Que Biz-Tech) (Paperback)
This is exactly the book I was looking for. I have been using social media for years and I am very clued up. I am not interested in a book on the tools, but in a book on how to integrate social media in an organization and measure The ROI . The author is clearly a true expert and not an improvised self professed guru. He takes the reader through the steps of aligning social media to the business goals, the myths to dispel, the most common objections ( I cannot count the times I have faced the exact same ones!!) and how to manage social media integration as a change management program. By far the best book on social media I have ever read.

Not for beginners who are looking for info on how to use twitter or linkedin. Definitely for consultants and managers involved in strategy and how to incorporate social media in order to improve the company performance.
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4.7 out of 5 stars (7 customer reviews)
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