Customer Review

5.0 out of 5 stars a small book about big things, 30 April 2013
This review is from: God Explained in a Taxi Ride (Paperback)
A speedy, tongue-in-cheek ride through the Central Questions of Existence--a small book about big things...

Its wisdom lies in its simplicity and sincerity. Unlike the cool, noncommittal detachment of a pop philosopher like (say) Alain de Botton, Paul Arden's approach, although far from intense, is intensely personal, and he's unafraid to spell out his own beliefs--which adds a dollop of charm and persuasiveness. The naïve, simple illustrations match this approach perfectly, as do the typeface, layouts, and quotes from Paul's own (grand)kids.

Alongside them, it's good to see Anselm's Proof of God given an outing, as well as some striking thoughts about miracles (which Arden reckons could be tricks), the Resurrection (which could be a metaphor), organised religion (which could be unnecessary) and the classic advertising insight that the more you ask customers to pay, the more they'll value their purchase. Arden applies that insight to a comparison between the Church of England, which is "free" -- passing round a voluntary collection plate -- and Scientology, where you pay "whatever they tell you to pay". Paul Arden cannily suggests that charging a fiver per service would give mainstream Christianity "a bigger and more committed congregation.").

I also liked "Sunday's Thought of the Day" where, contrasting the Hindu reverence of the Holy Cow with a typical Anglican's Sunday lunch, Paul Arden observes, "One man's sin is another's roast dinner".

As a colleague of Paul Arden's during Saatchi's "Golden Age" I think I learned more from him about advertising then than about God in this book, but that may be because his beliefs--non-religious, sceptical, anti-authoritarian, irradiated by faith--chime in with a spiritual rebel's. I recommend this attractive, thought-provoking little book to anyone with a couple of minutes to spare for God, life, and the meaning of it all.
Help other customers find the most helpful reviews 
Was this review helpful to you? Yes No

Be the first person to comment on this review.

[Add comment]
Post a comment
To insert a product link use the format: [[ASIN:ASIN product-title]] (What's this?)
Amazon will display this name with all your submissions, including reviews and discussion posts. (Learn more)
Name:
Badge:
This badge will be assigned to you and will appear along with your name.
There was an error. Please try again.
Please see the full guidelines ">here.

Official Comment

As a representative of this product you can post one Official Comment on this review. It will appear immediately below the review wherever it is displayed.   Learn more
The following name and badge will be shown with this comment:
 (edit name)
After clicking on the Post button you will be asked to create your public name, which will be shown with all your contributions.

Is this your product?

If you are the author, artist, manufacturer or an official representative of this product, you can post an Official Comment on this review. It will appear immediately below the review wherever it is displayed.  Learn more
Otherwise, you can still post a regular comment on this review.

Is this your product?

If you are the author, artist, manufacturer or an official representative of this product, you can post an Official Comment on this review. It will appear immediately below the review wherever it is displayed.   Learn more
 
System timed out

We were unable to verify whether you represent the product. Please try again later, or retry now. Otherwise you can post a regular comment.

Since you previously posted an Official Comment, this comment will appear in the comment section below. You also have the option to edit your Official Comment.   Learn more
The maximum number of Official Comments have been posted. This comment will appear in the comment section below.   Learn more
Prompts for sign-in
 


Review Details

Item

3.1 out of 5 stars (15 customer reviews)
5 star:
 (5)
4 star:
 (2)
3 star:
 (2)
2 star:
 (2)
1 star:
 (4)
 
 
 
£8.97 £7.19
Add to basket Add to wishlist
Reviewer


Top Reviewer Ranking: 3,719,352