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Customer Review

2 of 2 people found the following review helpful
4.0 out of 5 stars Sweet dreams are made of this, 16 Feb. 2009
This review is from: Sweet Dreams: The Story of Green & Blacks (Paperback)
Green & Black's is a modern day story of business rags to riches and a makes for a great read even if having the two voices of the founders throughout the book can make it a bit disjointed at times. Green & Black's was not an overnight success in the sense that its co-founder, Craig Sams, had been in the wholefood business for a long time before deciding to make a push into the world of chocolate. Undoubtedly his years of graft and commercial nous helped enormously in the ultimate success of Green & Black's. This book shows the ups and downs of running a start-up business with certain business ethics and then trying to build it up in a tough commercial world. I do find it slightly amusing/irritating that the owners feel they have to justify the ultimate sale of the business to Cadbury's in case people think they have sold out. Well of course they sold out, and no amount of justification can make it seem otherwise. On the other hand, 99% of the population, given the chance of making a massive profit would have done the same, so good luck to them!
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Location: UK

Top Reviewer Ranking: 16,547