17 of 18 people found the following review helpful
New authors look no further,
This review is from: Plug Your Book: Online Book Marketing for Authors, Book Publicity through Social Networking (Paperback)
If you only ever buy one book on online book marketing, make sure it's Steve Weber's 'Plug Your Book'. Written in clear simple English and assuming no prior knowledge of marketing - online or otherwise, Steve Weber led me through the whole maze of book promotion on the web, with special emphasis on using Amazon.
Take the tip from the intro and read the whole thing through to get a bird's eye view of what is possible for both the neophyte and the seasoned pro to achieve. It's compelling reading if you're hungry to get started and don't know where to begin.
Steve Weber lists having your own website and blog as top priorities for selling your book and steering traffic to it.
He points out all the pitfalls to the unwary - what used to work but has since been overtaken. All the arcane methods used by Amazon in its rankings - how to get good reviews from strangers, how to avoid wasting money - he covers all the bases.
I've now worked my way through Plug Your Book twice and re-read some sections several times - this is a reference book that I feel will become dog-eared with use before I'm through with it. There's enough stuff to try out here to keep me busy for the next year.
I dreaded the whole idea of having to market my novel - but this book has actually got me excited about all the possibilities.
And you can sign up to his blog where he posts continual updates to his book to keep you up to speed with the latest developments in online book marketing.
This is a goldmine - the motherlode for writers.
Author of: IN HOT PURSUIT - a novel for the 'sixty-somethings'