Geoffrey Moore remains a must for B2B marketers,
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This review is from: Dealing with Darwin: How Great Companies Innovate at Every Phase of Their Evolution (Paperback)
Crossing the Chasm was the technology marketers Bible in the 1990s. Dealing with Darwin deals brilliantly with the 21st Century realities of maturing and rapidly commoditising IT markets. Moore writes in a very engaging style and his invaluable insights are liberally sprinkled with real life examples.
It doesn't matter if you work in a consultancy, a services company, a software vendor or a hardware manufacturer. If you have any asprations to marketing excellence, you need to read this book.
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