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This review is from: Animation Unleashed: 100 Principles Every Animator, Comic Book Writer, Filmmaker, Video Artist, and Game Developer Should Know (Paperback)There are other books which take each subject into (much) more detail. However, as a one-stop shop for 100 principles (which I haven't counted) the book is great.
Covering ideas, characters, sound, structure, acting (performance), timing, backgrounds, special fx and, even, credits it is all-encompassing, well explained and interesting. Who it is written for... I am not sure.
Perhaps somebody starting out who wants to fine-tune their films without getting those more detailed books or somebody to identify what their films/animations/comics/games(?) might be lacking.
The only real downside is the book's size/shape which makes it a bit cumbersome.
An annoying shape for a bookshelf but only a minor one.