2 of 3 people found the following review helpful
This review is from: Who Cares Wins: Why Good Business is Better Business (Financial Times Series) (Paperback)
This is an outstanding book by David Jones, who through his work as Global CEO of Havas and Co-Founder of youth summit One Young World, has established himself as one of world's most progressive and inspiring business leaders.
David's argument that good business is better business, illustrated with real-life examples, anecdotes and case studies, resonates with me as a member of Generation Y. What's more, his fellow CEOs across industries and geographies, are already following his example by changing the way they do business. Above all, it is written by a business leader who has walked the talk at Havas and beyond, and whose passionate belief that business must be a force for good is evident throughout. His infectious enthusiasm for good business means the book is well-paced and logically structured, whilst offering powerful evidence-based arguments. This is a really compelling, inspiring and well-written book, providing great insight for both up-and-coming business leaders and more established industry figures.
Alan Mak is co-author of TheCityUK's Next Generation Vision for Financial Services, and a member of the University of Cambridge's Alumni Advisory Board