3 of 3 people found the following review helpful
Silence the skeptics. Be that champion. Engage!,
This review is from: Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web (Paperback)
The second edition of Engage! written by Brian Solis really is a fascinating read. It's full of tools, frameworks interesting case studies and much more besides! It empowers you to develop metrics and KPIs to measure the success of your activities and translate that data into bottom-line benefits. As anyone who has ever tried to champion a social media program within their organisation knows; the first question you are asked is, What's the ROI of social media? This book will help you answer that question. A word of warning though - Engage! is not a book you can pick up and read from cover to cover. Sections of the book are quite dense and academic - but then isn't that what you would expect a Complete Guide to be? At times, reading the book was a bit of a slog and I found myself going back over passages each time I picked it up because there was a lot to absorb. But on the whole, I found it uplifting and insightful, reaffirming many of my preconceptions as to the real power of Social Media - so stick with it. In the words of Brian Solis: "Engage or die."
Engage, Revised and Updated: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web