2 of 2 people found the following review helpful
Superb book - full of gems! Buy it now!,
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This review is from: Setting Up a Successful Photography Business: How to be a Professional Photographer (Setting Up Guides) (331/3) (Paperback)
As someone who is relatively new to Freelance Photography I often find myself struggling to find detailed information about what full-time pro's do with the non-photographic side of their business i.e. marketing, portfolios, legal, their committed approach! Although I have engaged with other full-time pro's I still found the balanced view difficult to come by... or at least I did until now...that where Lisa Pritchard's book comes in.
What I feel the book provides above everything else, is real world, balanced view - from whom you may ask? Photographers and Agents who are currently running very successful businesses. This therefore isn't another book written by another failed pro that struggles to make ends meet and hence writes a book. The author of this book runs a successful agency in the UK and has used her many contacts (photographers, art buyers, creative directors etc) to provide input for this wonderful and inspiring book.
On a final note, who is this book pitched at? I guess there is a slight leaning towards Commercial Photography (which suited me), but overall I would say the target audience are photographers who want to run their businesses in the right way, people who have vision and aspire to be the best that they can be. Become the ultimate professional!
If you are serious about your photography, buy this book now!