Customer Review

0 of 1 people found the following review helpful
2.0 out of 5 stars Doesn't work for me, 19 April 2014
This review is from: Fish Can't See Water: How National Culture can Make or Break Your Corporate Strategy (Hardcover)
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If I could sum this up in one sentence, it would be another example of a book trying to do too much. In this case it's covering over a dozen countries and detailing two different models. I'm also disconcerted by the attachment of the ® symbol to the "Cultural Dynamic Model".

There are useful snippets such as Sony vs Samsung, Apple, and Nokia case studies, but these are outnumbered by platitudes like "follow the rules but interpret them flexibly", "if you don't move forwards you move backwards", "balance diversity with day-to-day performance", "seek and give favours with key people", and "promote diversity in the board". I would recommend this at most as a book to dip in and out of but not get smothered in, as it becomes an exercise in filtering out the plentiful boring bits.
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Mr. T. Ralph
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