7 of 7 people found the following review helpful
Inspirational and Kind - James Caan,
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This review is from: The Real Deal: My Story from Brick Lane to the Dragons' Den (Hardcover)
This book was discussed by James Martin when James Caan was his guest, I was intrigued by James' comments so I had to buy this. I also could not put this book down. I run an on-line business and read what he said about 'observe the masses and do the opposite' - I applied this to my sale page and reversed our sale policy to the effect of accepting returns of Sale Goods (as other companies do not) - This has had a great impact on my business, so Thank You James!!