2 of 2 people found the following review helpful
Learn from The Master,
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This review is from: Behind the Scenes in Advertising,Mark III: More Bull More (Paperback)
If you only ever buy one book on marketing or advertising, make sure it's this one.
The third edition contains many updated articles, as well as condensing some of those that remain from the second edition to avoid repetition. Bullmore's pragmatic, sensible style is easy on the eye and intellect, and the short lengths of each piece make it easy to pick up and put down without losing the sense of what you were reading.
If you've followed his 'Management Today' column, you'll know what to expect. His thirty years of experience is here, wrapped up nicely so we don't all have to learn the hard way. How JWT must miss him now he's retired....
Buy it. Now. And keep it handy - you never know when you'll need to pick a pearl of wisdom at a moment's notice.
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